Case Study: Voi achieves higher rider activation and city license wins with Primer

Voi boosts rider conversion and wins more city licenses with Primer

Voi, a European e-scooter hire platform, faced a challenge in using payments as a strategic growth lever. To win city licenses and activate more users, they needed to support a wide range of market-specific payment methods but lacked the in-house expertise and infrastructure to build this out. Voi partnered with Primer, an automation platform for payments, to solve this.

Primer provided the infrastructure and expertise to connect Voi's entire payments stack, enabling them to quickly activate a long tail of payment methods. This solution helped Voi win more city tenders, improve user conversion rates, and increase ride frequency. With Primer, payments became a seamless part of the experience, driving higher usage and supporting Voi's strategic growth.

Voi