Primer
37 Case Studies
A Primer Case Study
The customer, Lime, a leading global provider of shared electric vehicles, faced a regulatory mandate from Dubai’s Roads and Transport Authority (RTA) to integrate its payment system with the city-wide nolPay platform. This integration was technically complex, so Lime turned to the vendor Primer for support to meet this requirement while maintaining its focus on its core mobility operations.
Primer guided Lime and the RTA through the entire integration process, simplifying technical complexities and efficiently resolving roadblocks. This allowed Lime to successfully launch nolPay, ensuring compliance with regulations and contributing to Dubai's vision for a seamless, connected transportation ecosystem. The successful outcome led Lime to state a strong case for collaborating with Primer again on future, similar mandates.