Case Study: Jackpot.com builds a scalable payments foundation with Primer

Jackpot.com boosts authorization rates by several points with Primer

Jackpot.com, a digital platform for purchasing official state lottery tickets, faced the challenge of building a complex and compliant payments infrastructure across multiple U.S. states. The strict and varied regulations created significant engineering bottlenecks, making simple changes like adding payment methods a months-long process that threatened to slow their expansion. To overcome this, they partnered with Primer to implement its unified payments infrastructure.

Using Primer's no-code tools, including its Workflows and Checkout, the Jackpot.com team gained the agility to manage payments without constant engineering support. The solution enabled them to rapidly add payment methods like Apple Pay and build complex logic for compliance and optimization. This resulted in a several percentage point increase in authorization rates, a substantial reduction in checkout drop-off, and reliable performance during peak events like major jackpot draws, providing a strong foundation for continued growth.

Jackpot.com