Case Study: Eldorado accelerates global payments growth with Primer

Eldorado launches PIX in a week and recovers hundreds of thousands of transactions with Primer

Eldorado, a leading online marketplace for buying and selling in-game items, faced a fragmented payments stack that was a bottleneck for its global growth. The challenge was integrating diverse regional payment methods and optimizing performance without heavy engineering overhead. To address this, Eldorado chose to implement the payments platform from Primer.

Primer's solution provided Eldorado with the tools to quickly add new payment methods like Brazil's PIX in just a week, dramatically speeding up market entry. Using Primer's Workflows for A/B testing and transaction routing, along with fallbacks to recover failed transactions, Eldorado significantly improved acceptance rates and recovered hundreds of thousands of transactions. The result was immediate revenue growth in new markets and closer alignment between payments and finance operations, turning payments into a performance engine for the business.

Eldorado