Case Study: Ego saves €30K a month and boosts app conversion with Primer

EGO saves €30K a month and lifts app conversion 10% with Primer

EGO, a leading fashion brand in Europe and the US, faced a challenge when its unexpectedly successful mobile app was locked into a contract with a Payment Service Provider (PSP) that penalized its growth with high fees. With its margins squeezed and the app's future at risk, the company turned to Primer for a solution.

Primer implemented its payment platform, enabling EGO to switch PSPs and go live in just seven days. As a result, EGO saved approximately €30,000 per month on payment fees and saw a 10% increase in app conversion rates. Primer provided the brand with complete control over its payments and the flexibility to adapt its strategy for future growth.

EGO