Case Study: Conforama boosts payment performance and visibility with Primer

Conforama lifts PayPal success rates by 1% to 1.5% with Primer

Conforama, a major European home furnishings retailer, faced the challenge of having a complex and opaque payments system that lacked visibility and control. Their first Head of Payments, Lucas Quinio, was brought in to reposition payments as a strategic growth driver. To achieve this, they needed a unified platform and selected Primer after an extensive evaluation process.

By implementing the Primer platform, Conforama gained complete visibility and control over its payment flows. The solution provided real-time dashboards and flexible tools that allowed various teams to use it daily. The results were immediate and significant, with Primer helping to increase PayPal success rates by 1-1.5% and card payment success rates by another 1-2%. This measurable impact translated to millions in additional revenue for the retailer.

Conforama