Case Study: CodesDirect gains flexible, controlled payments with Primer

CodesDirect takes control of payments with Primer and 3D Secure

CodesDirect, a Netherlands-based digital product reseller, faced significant challenges with fragmented payment ecosystems after launching in 2020. They needed to offer a wide variety of payment methods to a global customer base but found themselves locked into processors, facing technical debt, and struggling with a lack of standardization. This complexity led them to seek a solution with Primer.

By implementing Primer's Universal Checkout, CodesDirect gained complete flexibility and control over their payments. The solution allowed them to easily integrate and switch between different payment service providers, manage fraud with a custom blocklist, and adapt their checkout for new markets. As a result, Primer eliminated technical debt, saved on compliance costs, and positioned CodesDirect for growth, allowing them to focus on expanding into new markets like France.

CodesDirect