Case Study: Beam improves payment performance and local payment experiences with Primer

Beam expands to 60 cities and 8 countries with Primer

Beam, a leading micromobility operator across Asia Pacific, faced challenges managing diverse local payment preferences and high processing costs as it rapidly expanded into new markets. Their initial one-size-fits-all payments approach with a single global processor was hindering top-of-funnel conversion and impacting margins. To solve this, Beam partnered with Primer to overhaul its payment infrastructure.

Using Primer's platform, Beam integrated multiple local payment methods and processors like Xendit and iPay88 without adding complexity. This solution allowed them to offer preferred payment options in each market, leading to an increase in their critical 'rider first trip' metric. Primer also provided the foundation for Beam to build optimal payment routing strategies, boosting authorization rates and reducing costs. The vendor's infrastructure was instrumental in making optimized payments a core requirement for Beam's future market expansion.

Beam