Case Study: Banxa boosts conversion and recovers $7M in revenue with Primer

Banxa recovers over US$7 million with Primer

Banxa, a leading crypto infrastructure provider, faced a challenge with its messy and inefficient payment stack, which was difficult to manage and optimize. The company needed a solution to improve payment performance, increase authorization rates, and offer a wider range of payment methods to its customers. Banxa chose to partner with Primer to add an infrastructure layer to consolidate its payment services.

By implementing Primer's platform, Banxa gained the ability to use smart routing and fallback functionality to recover failed transactions. The solution delivered immediate positive results, including increased conversion rates. Most notably, Primer helped Banxa recover over US$7 million in revenue in the first half of 2024 through its native fallback features.

Banxa