Case Study: AppsFlyer redefines B2B payments with Primer

AppsFlyer accelerates B2B payments in months with Primer

AppsFlyer, a global leader in marketing measurement and data analytics, faced the challenge of modernizing its B2B payments infrastructure. As a team of one, their payments manager struggled with limited engineering resources to add new payment methods and optimize the payment experience for their customers. To overcome this, AppsFlyer partnered with Primer to implement its payment infrastructure platform.

Using Primer's platform, AppsFlyer was able to easily add new payment methods and build complex routing workflows without any developer involvement. The solution led to increased authorization rates, improved operational efficiency, and greater visibility into payment performance. AppsFlyer has already begun processing customer-initiated payments through Primer and is ramping up volume, having accomplished in a few months what typically takes a year.

AppsFlyer