Case Study: Icebox Cryotherapy increases franchise profitability and slashes payroll to under 10 minutes with PrimePay (Payroll & ProfitKeeper)

Icebox Cryotherapy - Customer Case Study

Icebox Cryotherapy, a health and wellness franchise with 22 U.S. locations, faced challenges scaling operations: franchisees lacked consistent HCM support, timely KPI visibility, and easy-to-use tools to drive profitability. To address this, Icebox adopted ProfitKeeper by PrimePay in 2023 and signed a multiyear preferred payroll partnership with PrimePay in 2024.

PrimePay implemented ProfitKeeper to aggregate financial, POS, and operational data for benchmarking and actionable insights, and deployed PrimePay Payroll as the exclusive payroll provider to provide a single point of contact, simplify employee onboarding, and speed payroll processing. As a result, Icebox franchisees can run payroll in under 10 minutes, gain visibility to spot payroll overspending and other profit drivers, and onboard new locations more quickly—improving efficiency and supporting franchise profitability.

Icebox Cryotherapy

Allison Adams

Chief Operating Officer