Case Study: Stratus Building Solutions achieves data-driven franchise growth and improved profitability with PrimePay's ProfitKeeper

Enhancing visibility and increasing franchise collaboration for growth and acceleration

Stratus Building Solutions, a franchisor of environmentally friendly commercial cleaning services with over 4,000 locations, needed better visibility into franchise financials and actionable KPIs to support rapid, double‑digit growth. CFO David Earl selected ProfitKeeper by PrimePay in 2022 to solve persistent challenges: benchmarking across tiered master territories, uncovering profitability drivers, and breaking down siloed franchise operations.

PrimePay’s ProfitKeeper centralized financial and operational data, enabled peer benchmarking and KPI reporting, and drove collaborative, data‑driven decisions across the franchise network. Using ProfitKeeper, Stratus identified gaps—such as underinvestment in advertising and staffing shortfalls—that explained peer performance differences (some peers were generating ~30% more revenue), leading to targeted changes (e.g., hiring a salesperson) that produced stronger quarterly results, improved EBITDA drivers, faster tier progression for startups, and ongoing franchise growth.

Stratus Building Solutions

David Earl

Chief Financial Officer