Case Study: Welly reinvents first aid packaging with Prime Studio

Welly reaches 44,000 stores with Prime Studio

Welly, a new brand founded by serial entrepreneur Eric Ryan, sought to disrupt the stagnant first aid category by creating a fun, playful product line focused on life's adventures rather than mishaps. Their challenge was to develop packaging that was considered just as important as the bandage itself, aiming to inspire people and turn the product experience into a joy. To achieve this, they engaged the vendor Prime Studio for structural packaging design and manufacturing liaison.

Prime Studio designed an iconic, modular, and reusable tin packaging system that was both sustainable and consumer-friendly. The solution stood out on retail shelves and provided thoughtful internal organization, encouraging customers to repurpose the tins rather than recycle them. The results were highly successful, with Welly products becoming a favorite among consumers and expanding to over 44,000 stores. Just two years after its 2019 launch, the brand's impact was significant enough that it was acquired by CPG giant Unilever and was recognized with a Dieline Award for its packaging.

Welly