Case Study: hanni achieves a more sustainable, luxurious shave with Prime Studio

hanni launches in Sephora in 2022 with Prime Studio

hanni, a new beauty brand, sought to disrupt the stagnant women's razor market by creating a product that was both superior for the skin and environmentally sustainable. The challenge was to design a non-intimidating, universal safety razor specifically for women that would transform shaving from a chore into a luxurious ritual. Prime Studio was brought in to handle the industrial design and manufacturing liaison.

Prime Studio designed a sleek, ergonomic safety razor with a weighted handle and a rounded head for comfort and control. The solution included a user-friendly blade replacement system and complementary holders, all made from sustainable materials. The vendor also assisted with manufacturing and quality control. The resulting product was a major success, earning numerous awards and features in top beauty publications like Allure and Vogue. It achieved the significant milestone of becoming the first female razor brand to launch in Sephora.

hanni