Case Study: Dorco achieves a global flagship razor launch with Prime Studio

Dorco launches Sleek with Prime Studio, selling 1.3 million units worldwide

Dorco, a leading South Korean shaving brand, approached Prime Studio with the challenge of creating a new flagship razor to elevate their brand on the global stage. Their goal was to develop more than just a shaving tool; they needed a comprehensive brand identity and product design that would resonate across diverse international markets and highlight their groundbreaking technology.

Prime Studio developed detailed customer personas to guide the project, leading to a razor design that balanced performance, aesthetics, and sustainability. The final product, named Sleek, successfully launched and became a global Amazon best seller, selling over 1.3 million units and earning a 4.4-star rating. The project also earned Dorco a Good Design Award and an iF Design Award, solidifying their new design identity and proving the success of Prime Studio's solution.

Dorco