Prime Digital
13 Case Studies
A Prime Digital Case Study
Welcome Wings, a newly launched VIP airport assistance company, faced the challenge of building a profitable Google Ads strategy from a complete standing start. With no historical data, a limited budget, and a noisy search landscape, they needed to generate bookings from day one without any room for a learning phase. Prime Digital was tasked with creating this acquisition engine.
Prime Digital implemented a phased Google Ads strategy, beginning with extensive negative keyword filtering and a Maximise Clicks campaign to quickly gather data. They rapidly optimized by cutting underperformers and scaling only what worked, moving to Maximise Conversion Value to prioritize high-value bookings. As a result, Welcome Wings achieved $102K in monthly revenue and a 320% return on ad spend within just six months, building a scalable and consistently profitable account.