Case Study: Stepprs achieves 9× Google Ads revenue growth with Prime Digital

Stepprs boosts Google Ads revenue 9× in four months with Prime Digital

Stepprs, a UK-based D2C footwear brand, was facing challenges with its Google Ads strategy. The campaigns were primarily capturing existing branded traffic, claiming credit for sales that would have happened organically, and lacked a strategy for acquiring new customers or scaling internationally. Prime Digital was engaged to address these issues.

Prime Digital rebuilt the Google Ads program by shifting spend to cold-audience acquisition and creating a scalable account structure. This new strategy focused on reaching new customers across 30 countries. As a result, monthly Google Ads revenue grew 9x, from £27K to £231K, while maintaining a profitable return on ad spend.

Stepprs