Case Study: London Steel Services cuts cost per lead by 67% with Prime Digital Google Ads

London Steel Services cuts cost per lead from £89 to £29 with Prime Digital

London Steel Services, a London-based steel fabricator and installer, faced urgent cash flow issues and needed to generate high-quality leads quickly. With no access to their previous account data and a modest budget, they turned to Prime Digital for a from-scratch Google Ads build to drive revenue without the usual optimization period.

Prime Digital implemented a high-intent keyword strategy with full conversion tracking and tight control over search terms from the start. This approach delivered 70 leads in seven weeks for less than £3,000 in ad spend, slashing the cost per lead by 67% from £89 to £29. The campaign generated £49,000 in new revenue, resolving the client's cash flow problems and delivering a 16x return on investment.

London Steel Services