Case Study: Double Knot Pictures boosts wedding leads with Prime Digital

Double Knot Pictures grows monthly leads 4.5× in 3 months with Prime Digital

Double Knot Pictures, a US-based wedding photography and videography network, faced the challenge of validating its new business model. Despite driving relevant traffic through Google Ads, the company was generating an insufficient number of enquiries to prove profitability. Prime Digital was tasked with refining the positioning and fixing the site to convert traffic into a reliable pipeline of quality leads.

Prime Digital rebuilt the Google Ads campaigns and landing pages to better target high-intent couples and earn their enquiries. This approach, combined with advanced conversion tracking, more than quadrupled monthly leads from 14 to 64 in just three months. The cost per lead was also cut by 62%, from $121 down to $45, creating a profitable and scalable pipeline for the client.

Double Knot Pictures