Case Study: Designer Kitchen Direct triples leads and cuts cost per lead with Prime Digital

Designer Kitchen Direct triples monthly leads to 110 with Prime Digital

Designer Kitchen Direct, a premium kitchen retailer with showrooms in Sheffield, Harrogate, and Staffordshire, faced the challenge of generating a consistent, cost-efficient flow of high-intent regional leads for a considered, high-value purchase. Prime Digital was tasked with building a paid media programme to capture in-market searchers and build new demand while working within three constraints: demand being regional, Meta being a standing start, and the long decision cycle for a new kitchen.

Prime Digital implemented a coordinated Google Ads and Meta programme, treating both channels as a single demand engine. The solution included localised search campaigns, a prospecting strategy with performance-led creative, remarketing, and landing page improvements. This approach more than tripled monthly leads from 25 to 110 and sharply reduced the cost per lead by 62%, from £155 to £59, transforming lead volume and efficiency simultaneously.

Designer Kitchen Direct