Case Study: Living Tours achieves sustained digital growth with PRIMARIU

Living Tours builds digital tourism for 10 years with PRIMARIU

Living Tours, a tourism operator in Portugal, faced the challenge of modernizing its business and achieving growth through digital transformation. They partnered with the vendor PRIMARIU to develop a robust, scalable e-commerce and marketplace platform to bring their full tourism offering online and position themselves as a technology travel agency.

PRIMARIU provided a long-term strategic partnership, acting as Living Tours' technological partner responsible for the continuous development and evolution of their digital architecture and operations. Over their decade-long collaboration, PRIMARIU helped Living Tours achieve sustained growth, continuous technological evolution, and the ability to adapt to complex market shifts, consolidating its position as a leading reference in Iberian tourism.

Living Tours