Case Study: Zojirushi boosts clicks 73% with Primal SEO

Zojirushi increases clicks by 73% with Primal

Zojirushi, a leading producer of Japanese cooking appliances, faced a technical SEO challenge as their website's heavy reliance on JavaScript rendering hindered search engine indexing and limited content optimization. This reduced online visibility for key product pages in a competitive market. They partnered with the vendor Primal for SEO services.

Primal's solution involved a meticulous audit and a phased content enhancement plan for core product pages, adhering to Google's E-E-A-T principles and overcoming the technical limitations. The results were significant, with Primal helping Zojirushi achieve a 73% increase in clicks and a 484.21% increase in purchase key events over five months.

Zojirushi