Case Study: XCMG achieves 96% more clicks with Primal

XCMG boosts clicks 96% in 6 months with Primal

XCMG, a manufacturer of heavy machinery, faced a fragmented website experience with disorganized structure, unclear product information, and technical roadblocks like slow load times. These issues hindered user engagement and search visibility for their electric machinery offerings in Thailand.

Primal implemented a complete website overhaul, rebuilding the site structure, enriching product information, and stabilizing hosting for better performance. They also crafted a tailored content strategy to boost search visibility. As a result, over six months, Primal drove a 96% increase in clicks, a 64% increase in impressions, and a 42% rise in phone enquiries for XCMG.

XCMG