Case Study: Would You Love It achieves 64% revenue growth with Primal

Would You Love It grows revenue 64% with Primal

The skincare and cosmetics brand Would You Love It faced significant audience limitations following the launch of a new ad account, which hindered their goal of generating revenue from new audiences and improving customer retention. To address this, the vendor Primal developed a strategic media plan.

Primal's solution involved launching a "Customer list" audience pool and optimizing campaigns by testing different conversion events like "purchases" to attract quality users. This approach successfully established a foundation for remarketing. As a result, Primal helped Would You Love It achieve a 64% revenue growth, an 83% increase in average order value, and an 89% boost in revenue per buyer.

Would You Love It