Case Study: World Animal Protection Thailand increases donations by 3x with Primal

World Animal Protection Thailand increases donations 3x with Primal

World Animal Protection Thailand, a global animal welfare organization, faced challenges with an underperforming campaign that was struggling to drive website donations due to limitations in its target audience. This led to disappointing conversion rates, prompting them to seek a new strategy with their vendor, Primal.

Primal implemented a new optimization strategy that involved broadening the target audience using Facebook’s Advantage+ Audience and introducing high-net-worth location targeting. After allowing the campaign time to learn, it yielded a steady improvement in performance. The results for the customer were a 3x increase in donations and a 29.99% decrease in Cost Per Acquisition, confirming the strategy's effectiveness for Primal.

World Animal Protection Thailand