Case Study: Volleyball TV increases app subscriptions by 143% with Primal

Volleyball TV boosts app subscriptions 143% with Primal

Volleyball TV, a global digital streaming service for volleyball content, faced significant challenges in connecting with the Thai market due to a lack of culturally tailored content. Primal was engaged to help them effectively engage this key demographic and reignite Thailand's passion for the sport.

Primal developed a custom community strategy for Volleyball TV's "Volleyball World" Facebook page, focusing on interactive features and mini-games tailored for Thai viewers. This approach successfully built a strong community, resulting in a 158% increase in app downloads, a 143% increase in app subscriptions, and a 70% decrease in cost per acquisition.

Volleyball TV