Case Study: UNC achieves 90% ROAS improvement with Primal

UNC increases ROAS by 90% with Primal

The customer, UNC, a major brand, faced challenges in a competitive market where infrequent creative assets and the need to move beyond established trends limited their digital advertising performance. Vendor Primal worked to enhance their META campaigns to significantly increase effectiveness and return on ad spend.

Primal's solution was to strategically shift UNC's campaign structure from an "Engagement Message" focus to a "Sale Message" orientation on META. This approach targeted users with higher purchase intent directly through messages. As a result, Primal helped UNC achieve a 90% improvement in ROAS, a 66% increase in revenue growth, and a 63% reduction in META cost per purchase year-over-year.

UNC