Case Study: Ultimate Anti-Theft Gear Brand achieves 256% more purchases with Primal

Ultimate Anti-Theft Gear Brand boosts purchases 256% with Primal

The ultimate anti-theft gear brand faced a challenge with a high drop-off rate between customers adding products to their cart and completing a purchase, and their D-Day campaigns were underperforming. The vendor, Primal, was engaged to address these issues with a media strategy.

Primal introduced a new "view and add to cart within 5 days" component to the campaign to target interested users and implemented ad set level budgets for better allocation. This solution successfully reduced cart abandonment and greatly improved campaign performance. As a result of Primal's strategy, the brand achieved a 256% year-over-year increase in purchases and a 53% increase in ROAS.