Case Study: TPS Rental boosts revenue by 30% with Primal

TPS Rental boosts revenue 30% with Primal

TPS Rental, a provider of event equipment rentals in Thailand, faced the challenge of generating higher quality leads through Line messaging, as their traditional reliance on phone calls was not performing as expected. The vendor, Primal, was engaged to improve this digital marketing strategy and turn chats into valuable sales opportunities.

Primal implemented a strategic campaign focused on competitive keywords and a smart bidding strategy to efficiently connect with potential customers. This solution significantly increased both the volume and quality of Line contacts. The results included a 163% improvement in conversion rate, a 30% year-on-year revenue increase, and a 47% reduction in cost per acquisition within five months.

TPS Rental