Case Study: Tim Hortons builds brand awareness in Thailand with Primal

Tim Hortons gains 27M audience reach in 3 months with Primal

Tim Hortons, a world-renowned Canadian food and beverage brand, faced the challenge of launching in the highly competitive Thai market where it had little brand awareness. The vendor Primal was engaged to create a social media and digital campaign to generate excitement and introduce Tim Hortons' products like coffee and Timbits to a new audience.

Primal developed a creative campaign themed "The journey from Canada to Bangkok," introducing the character Uncle Tim to build a cultural connection. They executed this across social media with a phased strategy covering pre-launch, launch, and product showcase. The results included reaching an audience of over 27 million in three months and growing Tim Hortons' Facebook followers by 67,736%, the highest growth amongst competitors during that period.

Tim Hortons