Case Study: The Summer Coffee achieves 55% higher purchase value with Primal

The Summer Coffee raises purchase value 55% in 4 months with Primal

The Summer Coffee, a company focused on sourcing and roasting high-quality coffee, faced the challenge of increasing its return on ad spend (ROAS) in the highly competitive Shopee marketplace during an off-season period. Vendor Primal was tasked with achieving a ROAS of at least 5 over a four-month campaign.

Primal implemented an integrated campaign strategy utilizing engagement, prospecting, cross-selling, and retargeting ads. They performed a deep analysis of past performance to identify top-performing audience groups and allocated a separate budget to this remarketing audience. The solution, which included CPAS ads on Facebook and Shopee, resulted in a 55% increase in purchase value, a 60% increase in average order value, and an 18.8% higher ROAS than the target.

The Summer Coffee