Case Study: Thavorn Palm Beach Resort achieves 51% more bookings with Primal

Thavorn Palm Beach Resort boosts bookings 51% with Primal

Thavorn Palm Beach Resort, a luxury hotel in Phuket, faced the challenge of attracting high-end foreign customers and increasing online bookings despite having a very limited marketing budget. Their goal was to maximize their Return on Ad Spend (ROAS) and generate high-quality leads. To achieve this, they partnered with the digital marketing agency Primal.

Primal implemented a comprehensive digital strategy that included introducing micro-conversions for better data, utilizing value-based bidding, and expanding Dynamic Search Ads and campaigns on new channels like the Google Display Network. This approach, supported by a 31% increase in ad spend, led to significant results. Primal helped Thavorn Palm Beach Resort achieve a 51% uplift in the number of bookings, a 1467% increase in sales, and a 54% increase in ROAS.

Thavorn Palm Beach Resort