Case Study: Thailand's Leading Premium Dairy Brand achieves 2.4x revenue growth with Primal

Thailand's Leading Premium Dairy Brand boosts revenue 2.4x with Primal

Primal worked with a leading premium dairy brand in Thailand. The customer faced a misaligned B2B marketing strategy that led to a high cost per acquisition and low return on ad spend, despite the segment's strong revenue potential. Their audience targeting lacked the precision needed to reach high-value leads effectively.

The solution involved Primal implementing a strategic, phased rollout of Meta’s Advantage+ Audience to optimize targeting within existing campaigns. This data-driven approach used platform algorithms to identify and engage more qualified prospects. As a result, Primal helped the brand achieve a 2.4x revenue growth, a 2.2x increase in purchases, and a 2.3x increase in ROAS.