Case Study: Thailand’s leading gold business achieves 44% conversion growth with Primal

Thailand’s Leading Gold Business grows conversions 44% with Primal

Primal helped Thailand’s Leading Gold Business address a challenge with its Facebook campaigns. The customer, a leading gold business in Thailand, was facing escalating cost per mille engagement shares (CPMES) because its static audience targeting no longer aligned with its newer offerings like USD Gold Trade and online gold shopping, leading to campaign inefficiencies.

Primal overhauled the targeting strategy by refining existing audience segments and incorporating new, highly relevant ones tailored to the current business offerings. This precision approach resulted in a 44% increase in qualified messages and a 30% decrease in CPMES, delivering more cost-effective campaigns that improved both engagement and return on investment.