Case Study: Thailand's Largest Aquarium boosts ROAS by 8x with Primal

Thailand's Largest Aquarium boosts ROAS 8x with Primal

The customer, a large aquarium in Thailand, faced challenges in maximizing its return on ad spend due to client-imposed restrictions on bidding for exact match brand keywords and a lengthy user journey on its landing page. The vendor, Primal, employed digital marketing services to address these obstacles.

Primal strategized by selecting top-performing keywords from past data, using phrase and broad match alternatives to work around the bidding restrictions. They leveraged Google Analytics to refine target locations and directed users to a streamlined landing page to shorten the path to purchase. This approach resulted in an 8x increase in ROAS, a 2x boost in conversion rate, and a 10x decrease in cost per acquisition for the aquarium.