Primal
86 Case Studies
A Primal Case Study
Thai Soung Tiles, a tile manufacturer and service provider, faced significant challenges with a poorly designed website structure that hindered user experience and SEO performance. This was compounded by a large number of unoptimized product pages and communication barriers between their team and developers. Vendor Primal was engaged to address these complex issues and improve the client's digital presence.
Primal implemented a comprehensive solution that included a complete site structure overhaul for better navigation and SEO, optimization of all product and category pages, and technical enhancements. They also provided SEO training for the development team and acted as a liaison to improve collaboration. This approach resulted in a 76% increase in impressions, a 71% increase in clicks, and a 2.5x increase in key events for Thai Soung Tiles.