Case Study: Thai Electricity achieves 220% organic conversion growth with Primal

Thai Electricity increases organic conversion by 220% with Primal

Thai Electricity, a company specializing in manufacturing and sourcing electrical and lighting products, faced the challenge of a slow website that was hindering customer purchases. Their goal to amplify traffic and increase conversion rates required a strategic blend of marketing and website optimization, which led them to partner with vendor Primal.

Primal implemented a strategy involving a refined keyword approach to attract more relevant traffic alongside a detailed website speed check and optimization. This solution successfully fixed performance bottlenecks, resulting in a 220% increase in organic conversion, a 92% rise in new users, and a 79% growth in organic clicks for Thai Electricity.

Thai Electricity