Case Study: SpiceRoads Cycling boosts low-season transactions by 48% with Primal

SpiceRoads Cycling boosts transactions by 48% with Primal

SpiceRoads Cycling, a premier niche cycling touring operator, faced a significant challenge with low season bookings between June and October. They approached the vendor Primal to tackle this seasonal downturn and increase online transactions against competing brands.

Primal implemented a digital marketing solution using Google Ads and Facebook, leveraging first-party data with RLSA campaigns, display remarketing, and competitor keyword strategies. This approach resulted in a 48% increase in low season transactions and a 30% revenue increase within three months, alongside a 15% boost in conversion rate.

SpiceRoads Cycling