Case Study: Skinlab achieves 224.7% ROAS improvement with Primal

Skinlab boosts ROAS by 224.7% with Primal

Skinlab, a skincare brand, faced the challenge of achieving aggressive revenue growth on the Lazada marketplace amidst intense competition from major brands like Estee Lauder and L'Oreal. To become more competitive, they partnered with the vendor Primal.

Primal executed a CPAS campaign split into teaser and mega sale day periods. This approach used targeted ad formats and messages to maximize visibility and drive performance. The vendor's strategy resulted in a 224.7% improvement in ROAS and a 515.96% increase in revenue generation compared to the previous 10.10 sales event.

Skinlab