Case Study: Satin Bed achieves 385.3% more purchases in 6 months with Primal

Satin Bed grows purchases 385.3% in 6 months with Primal

Satin Bed, a bedding manufacturer with over 60 years of experience, aimed to grow its eCommerce business. The challenge was to use Facebook Collaborative Ads (CPAS) as the main platform to drive sales on Shopee. They partnered with vendor Primal to achieve this growth.

Primal analyzed previous effective promotions and implemented new A/B testing on creatives. They also introduced a new campaign structure and budget planning for seasonal campaigns. This strategy resulted in a 385.3% growth in the number of purchases and a 75% reduction in cost per purchase within six months, significantly improving ROAS for Satin Bed.

Satin Bed