Case Study: ROOVTECT achieves 14.17x organic key event growth with Primal

ROOVTECT grows organic key events 14.17x with Primal

Primal helped Roovtect, a company specializing in modern roofing and awnings, recover from a severe security breach. Malicious actors had injected gambling links across the site, which gutted its domain authority and search engine trust, risking permanent devaluation for its premium keywords.

Primal's solution involved a deep technical audit to cleanse the CMS and harden security. They restructured the site's content around E-E-A-T principles and optimized its technical foundations. This approach resulted in a 14.17x increase in organic key events, a 3.2x growth in organic users, and a 2.2x lift in organic clicks within seven months.

Roovtect