Case Study: Rentokil Initial achieves a 70% YoY conversion increase with Primal

Rentokil Initial boosts conversion by 70% with Primal

Primal helped Rentokil Initial, a global leader in pest control and hygiene services in Thailand, overcome significant challenges in lead generation. The company faced steep advertising costs in a highly competitive market, inefficient strategies that led to a high rate of rejections, and social media efforts that failed to deliver quality leads. They also struggled to manage a variety of lead sources including website forms, chats, calls, and messaging apps.

The solution implemented by Primal involved expanding lead capture across multiple channels and leveraging Google Search and Performance Max ads to broaden reach. They introduced Smart Bidding 2.0 for better budget management and used a data-driven approach to refine targeting and ad design. This strategy resulted in a 70% year-over-year increase in conversion, a 22% increase in incremental revenue, and a 33% decrease in cost per acquisition.

Rentokil Initial