Case Study: Premium Luggage Brand Achieves 128% Revenue Growth with Primal

Premium Luggage Brand boosts revenue by 128% with Primal

The vendor Primal was tasked with helping a premium luggage brand achieve a challenging monthly online sales target. The key challenge was launching an unknown new product to a niche audience and shifting high-value sales, which typically occurred offline, to the brand's digital platform.

Primal analyzed website data using GA360 and implemented a strategic campaign pivot. Their solution focused on promoting products with a lower Average Order Value, which historical data showed sold better online. This approach by Primal successfully drove online revenue up 128%, increased conversions by 85%, and improved Return on Ad Spend by 226%.