Case Study: Premium IT Gadget Store increases sales by 95.5% with Primal

Premium IT Gadget Store boosts sales by 95.5% with Primal

Primal helped a premium IT gadget store overcome its challenge of accurately tracking online sales and measuring the success of its digital marketing efforts. The store, which focuses on selling high-quality IT gadgets, needed a reliable way to drive and quantify online transactions.

To solve this, Primal implemented advanced tracking solutions to precisely record online purchases. They customized conversion goals for each campaign, using "maximise conversions" bidding for campaigns measured by add-to-cart actions and "maximise conversion value" for those with checkout data. This approach resulted in a 95.5% increase in sales, a 28.7% increase in conversion rate, and an 80.2% decrease in cost-per-click.