Case Study: Pañpuri boosts sales 73% with Primal

Pañpuri boosts sales 73% with Primal

Pañpuri, a leading Thai luxury wellness brand, faced the challenge of boosting its holiday sales without relying on discounts, which conflicted with its exclusive brand identity. This mismatch in customer expectations during the promotional season meant their sales saw little change. Vendor Primal helped identify this gap and reposition the brand message for the season.

Primal implemented a full-funnel digital marketing strategy using a mix of Google Masthead, video ads, Search Ads, and Performance Max campaigns. By leveraging AI-powered tools for real-time optimization, Primal helped Pañpuri achieve a 73% increase in sales, a 29% ROAS, and a 2.4x increase in ad spend.

Pañpuri