Case Study: Omise reduces cost per lead by 68% with Primal

Omise reduces cost per lead by 68% with Primal

Primal worked with Omise, a payment solutions provider, to address the challenge of maximizing B2B lead acquisition at the lowest possible cost per lead in the competitive online payment industry. Their primary focus was on improving performance from Google Ads.

Primal implemented a structured approach involving semantic campaign organization, the use of remarketing lists for search ads (RLSA), and conversion-based smart bidding strategies. This solution increased ad visibility and ranking, leading to higher quality impressions. As a result, Primal helped Omise achieve a 68% reduction in cost per lead and a 146% increase in lead acquisition within three months.

Omise