Primal
86 Case Studies
A Primal Case Study
Nitan Phuket, a Michelin Guide–recommended restaurant, faced a major gap in local search visibility despite its acclaim. The restaurant lacked a verified Google Business Profile and structured data markup, making it effectively invisible to local search traffic. The vendor, Primal Digital Agency, was engaged to address these foundational technical SEO issues.
Primal built a strong local SEO foundation by claiming and optimizing Nitan's Google Business Profile and implementing advanced JSON-LD structured data across the website. They conducted comprehensive keyword research and integrated high-intent terms into the site's content and metadata. As a result, Nitan achieved a 76% increase in page 1 keywords, a 2.14x increase in organic impressions, and a 2.24x increase in organic key events, significantly boosting direct booking enquiries and local visibility.