Case Study: Mr. Big Pillow boosts offline sales and ROAS with Primal

Mr. Big Pillow boosts offline sales by 2390% with Primal

a major pillow brand faced significant challenges in 2022 due to heightened market competition and the impacts of COVID-19, which particularly affected their online-to-offline operations. The brand, Mr. Big Pillow, needed a strategy to stand out and gain comprehensive insights into their marketing effectiveness. They partnered with vendor Primal to address this challenge.

Primal implemented a solution using synchronised data to help Mr. Big Pillow better understand customer behavior across online and offline channels. This strategic execution was instrumental in helping the brand achieve a 1100% growth in total sales revenue and a massive 2390% boost in offline sales. The campaign also delivered an exceptional 34.4x Return On Ad Spend.

Mr. Big Pillow