Case Study: a leading international skincare company boosts key events 2.1x with Primal

Leading International Skincare Company boosts organic key events 2.1x with Primal

The customer, a leading international skincare company, faced technical SEO challenges due to a restrictive CMS that hindered their internal linking structure. This prevented search engines from properly understanding their page hierarchy and relevance, especially for their dermatologist-recommended products aimed at sensitive skin. Primal was engaged to help with their entry into the Thai market.

Primal developed a dedicated Content Hub focused on core skincare topics to bypass the CMS limitations. This hub acted as a central authority, with new internal links distributing authority to key product pages. This approach significantly improved rankings for targeted Thai keywords. The results included a 70% increase in page 1 keywords, a 78% increase in organic impressions, and a 2.1x increase in key events.