Case Study: Le Cordon Bleu achieves a 61.09% increase in goal conversion rate with Primal

Le Cordon Bleu boosts transactions 42.15% in 3 months with Primal

Primal worked with Le Cordon Bleu, a world-renowned culinary institute. The client had high global brand awareness but found that most of their bookings were for short-term courses. Their challenge was to increase online conversions specifically for their long-term educational programs.

Primal developed and executed a focused Google Search and Google Display strategy, with a primary goal of driving conversions. They also built a tracking system to optimize campaigns for both local and international markets. As a result, Primal helped Le Cordon Bleu achieve a 61.09% increase in goal conversion rate and a 42.15% increase in transactions within a three-month period.

Le Cordon Bleu